In the world of high-fashion photography, elegance and exclusivity are everything. It’s a space where timeless design and refined taste set the tone, and Jess LaFrankie’s brand needed to meet the level of sophistication her clients expect—brands like Vogue, Tiffany & Co., Kate Spade, Tissot, Piaget, Woman's Weekly, Who Magazine, and GQ. Jess came to Pronto Studio for a brand refresh that would bring her visual identity in line with the prestige and presence of her high-profile clientele.

We crafted a look for Jess that radiates quiet luxury and feels right at home in the high-fashion arena. With a monochromatic palette inspired by classic black-and-white photography and grounded tones like Sierra White and Stone, Jess’s new brand identity speaks to her values of trust, creativity, and professionalism. We paired this with typography choices like Moguine Serif and Gotham to create a polished, high-caliber aesthetic that resonates with her discerning audience.

From the vintage-inspired logo to the clean, structured type, every detail was designed to elevate Jess’s presence and make her brand feel effortlessly aligned with her elite clients. Pronto Studio’s work on this rebrand captures not only Jess’s vision but also the sophisticated energy of the fashion photography industry.