Abano Healthcare

New Clinician Handbook

Industry: Healthcare Marketing
Client: Abano Healthcare
Role: In-house Brand & Creative Lead

The Brief

As part of the larger Abano Healthcare brand refresh, I was tasked with creating a versatile, modern handbook to help onboard new clinicians across their national network. The goal? Build a resource that felt human, clear, and aligned with the bold new visual identity, while staying practical and scalable for future updates.

The Concept

This wasn’t just a layout job. I developed a foundational template system for Abano’s internal documents that blended functionality with brand impact, helping the Clinicial team communicate with clarity and warmth.

I crafted the visual hierarchy, defined the layout grid, and introduced graphic devices that could flex across A4 spreads, ensuring every section flowed logically and looked cohesive.

Stacked copies of Abano Healthcare's New Clinician Handbook, designed by Pronto Studio. Cover features dental professionals in action, using bold colours and modern type to introduce the onboarding document.
Inside spread of Abano Healthcare’s New Clinician Handbook, showing a welcome letter from the Clinical Director and vibrant lifestyle photography that brings warmth and trust to the onboarding experience.
Rolled spread from Abano’s clinician handbook, highlighting clean layouts, curved brand elements, and professional dental photography in a refreshed visual system created by Pronto Studio.
Practice management section from Abano Healthcare’s onboarding handbook, featuring educational content, approachable layouts, and photography of real clinical staff in practice.

Execution

The New Clinician Handbook was the flagship template in this suite. I led the full design, collaborating directly with Abano’s team while embedding the new brand voice and visual language throughout. Once approved, freelancers were later brought in to make minor edits and adapt my templates for future editions.

Flat lay overview of multiple New Clinician Handbook spreads for Abano Healthcare, showcasing the full brand system, visual consistency, and modern onboarding design led by Pronto Studio.
Clinician Development Program flyers designed for Abano Healthcare by Pronto Studio. Featuring bold typography, custom iconography, and a dual-sided layout with a bright green call to action and QR code, this flyer promotes career pathways and brand

Outcome

The handbook became a key asset in Abano’s onboarding toolkit — making a strong first impression on new hires while reflecting the brand’s renewed confidence and care.