Abano Healthcare

New Clinician Handbook

Industry: Healthcare Marketing
Client: Abano Healthcare
Role: In-house Brand & Creative Lead

As Australasia’s largest dental group, Abano Healthcare needed more than a brand guideline. They required a comprehensive handbook to onboard and align over 750 clinicians across 250+ clinics in Australia and New Zealand.

The challenge was clear: clinicians entering the network were facing fragmented onboarding, inconsistent messaging, and uncertainty around compliance, operations, and brand values. The business needed a single, trusted resource that could streamline the first months of employment, reinforce culture, and ensure every clinician delivered care as part of one unified brand.

Stacked copies of Abano Healthcare's New Clinician Handbook, designed by Pronto Studio. Cover features dental professionals in action, using bold colours and modern type to introduce the onboarding document.
Inside spread of Abano Healthcare’s New Clinician Handbook, showing a welcome letter from the Clinical Director and vibrant lifestyle photography that brings warmth and trust to the onboarding experience.
Rolled spread from Abano’s clinician handbook, highlighting clean layouts, curved brand elements, and professional dental photography in a refreshed visual system created by Pronto Studio.
Practice management section from Abano Healthcare’s onboarding handbook, featuring educational content, approachable layouts, and photography of real clinical staff in practice.

The Opportunity

New clinicians joining Abano were navigating a maze of disconnected policies, compliance requirements, and brand information. Without a central reference point, onboarding was inconsistent and placed pressure on both HR and Marketing teams.

The organisation needed a tool that could:

  • Reduce onboarding friction for new hires

  • Communicate brand values and strategic priorities clearly

  • Provide compliance essentials (registration, insurance, payroll, licensing)

  • Reinforce Abano’s culture and patient-first promise

  • Align clinicians with Abano’s broader marketing and growth objectives

Our Approach

We designed a 56-page New Clinician Handbook that combined clarity, brand alignment, and usability. The handbook included:

  • CEO and Clinical Team welcome to embed culture from day one

  • Vision, values, and strategic priorities framed in plain language

  • Step-by-step onboarding guidance (registration, payroll, contracts, insurance)

  • Operational frameworks for practice management, patient records, scheduling, and compliance

  • Marketing and brand role in driving patient growth and brand recognition

  • Clinician development programs (Kickstart, Momentum, Accelerate) to map career progression

Every section was designed with hierarchy, white space, and structure in mind, transforming a dense compliance manual into a resource clinicians would actually use.

Flat lay overview of multiple New Clinician Handbook spreads for Abano Healthcare, showcasing the full brand system, visual consistency, and modern onboarding design led by Pronto Studio.
Clinician Development Program flyers designed for Abano Healthcare by Pronto Studio. Featuring bold typography, custom iconography, and a dual-sided layout with a bright green call to action and QR code, this flyer promotes career pathways and brand

The Result and Impact

Consistency at Scale: Over 750 clinicians across 250+ clinics received the same onboarding and brand experience.

  1. Reduced Friction: HR, Marketing, and Operations teams had fewer ad hoc requests and a centralised resource to point to.

  2. Brand Alignment: Clinicians understood not only the policies and procedures, but also the vision, values, and patient-first ethos behind Abano.

  3. Strategic ROI: Faster onboarding, stronger retention, and a brand experience that felt unified across three major sub-brands (Lumino, Maven, 1300SMILES).

Acknowledgement

This project was completed during my role as Lead Designer at Abano Healthcare, where I was responsible for translating complex corporate, clinical, and compliance content into a brand-led, accessible handbook that could scale across the group’s network.

Rebecca from Abano Healthcare, sharing her experience working with Pronto Studio on design projects.

Rebecca Hollingsworth | Abano Healthcare


Mel is an incredible graphic designer that I’ve had the pleasure to work with for years now. Her quality of work is above and beyond what you can get through agency or a freelance platform. She's intuitive about design and creates fun, fresh projects that people love. She can bring an energy to any brand that makes them look modern, professional and exciting. On top of that she's a lovely person through and through, always a pleasure to deal with and receptive to your ideas. I trust her with designing brands from scratch as easily as I’d trust her with campaign execution. If your brand needs help or you just want it to ‘pop’ I can’t recommend Mel highly enough.