CAMPAIGN & MARKETING DESIGN

Campaign design that keeps your message consistent and effective across channels

Strategic, on-brand campaign and marketing assets - designed to align your message, elevate perception, and drive action across every touchpoint.

TRUSTED BY GROWING TEAMS IN TECH, HEALTHCARE & CORPORATE SECTORS.
CAMPAIGN & MARKETING DESIGN

Your campaign doesn’t need more noise.

You need creative that converts. Most growing businesses don’t struggle with ideas.
They struggle with execution. The strategy is there. The timeline is set. The team is moving. But when campaign assets are built in silos, momentum starts to dilute.

Often, the concept is strong. What’s missing is cohesion across every touchpoint.

  • Paid ads feel disconnected from the landing page

  • Social visuals don’t align with the core message

  • Sales decks look different to marketing materials

  • Internal teams move fast, but not always in sync

  • The campaign launches, but doesn’t land as powerfully as it should

The result is friction. Slower rollout. Reduced impact. Creative that feels smaller than the ambition behind it.

At Pronto, campaign design is not about decoration. It’s about alignment, clarity, and commercial outcomes.

It’s about building a visual system that carries your message consistently — across paid, social, email, web, print and beyond — so your campaign feels intentional, credible, and ready to scale.

FLEXIBLE CAMPAIGN SUPPORT

Campaign systems built to scale with you.

We design cohesive campaign ecosystems that support real-world execution.
Clear creative direction. Aligned rollout. Assets your team can deploy with confidence.

Campaign Strategy & Concept

Clarity before execution.
We define the campaign narrative, visual direction, and rollout structure so every asset works together - not in isolation.

Key Visual Systems

We develop a scalable campaign visual system - typography, colour, layout, motion, and graphic elements - designed to carry across digital, print, and paid media.

Launch & Rollout Assets

Landing pages, email campaigns, paid ad creative, social assets, sales decks, and internal launch materials - built for speed and consistency.

Campaign Refreshes

Strengthen what exists.
For established campaigns that need sharper creative, clearer hierarchy, or stronger conversion alignment - without starting from scratch.

Scalable Marketing Assets

Built for real teams, not just launch day.
Templates, social systems, presentation styles, campaign frameworks, and marketing assets designed to support ongoing output.

Creative Direction & Art Direction

A clear visual point of view.
We define how your campaign shows up - imagery, tone, layout, and messaging hierarchy - so everything feels intentional and commercially aligned.

Campaign systems built for real impact.

BUILT TO SCALE WITH YOUR BUSINESS

Campaign design is not decoration.
It is the engine that carries your message across every channel, touchpoint, and moment of attention.

When the creative is aligned, execution feels effortless.
When it is not, performance suffers.

Brand refresh and brand evolution services icon representing strategic business growth and repositioning.

Campaign Refresh & Optimisation

Refine with intention.
For campaigns that are live but need sharper visuals and stronger clarity so the message lands properly.

Visual identity system design icon representing cohesive brand frameworks across digital and print platforms.

Campaign Visual Systems

Cohesive frameworks that function across paid, social, email, landing pages, print, and internal communications. Built to scale.

Brand strategy and positioning foundations icon symbolising data-driven growth and competitive direction.

Campaign Strategy Foundations

Clear direction that informs every creative decision. Audience focus. Messaging hierarchy. Commercial intent.

Brand guidelines and playbook documentation icon representing structured brand systems for internal teams and consistent rollout.

Campaign Toolkits & Templates

Practical asset systems your team can actually use. Designed for real rollout, not theoretical decks.

Brand rollout and application icon symbolising implementation of brand systems across websites, campaigns, and marketing assets.

Launch Rollout & Application

Landing pages, ad creative, sales decks, social graphics, email design, and event collateral. Consistency built in from day one.

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Ongoing Campaign Support

Campaigns evolve. Through Pronto’s subscription model, creative stays aligned and commercially focused.

Brand strategy session in progress with founder reviewing positioning document

Built for clarity before execution.

Strong campaigns start with structure. Clear positioning leads to better creative and stronger results across every channel.

1. Audience and Positioning First

Define who the campaign is for and what it stands for before design begins.

2. Systems, Not One-Off Assets

Create a cohesive campaign system that works across digital, social, email, and sales.

3. Designed for Rollout

Build practical frameworks that support fast execution and consistent messaging.

HOW WE WORK

From scattered assets to a campaign system that performs.

Our process removes guesswork and aligns creative with commercial intent. Clear direction. Cohesive execution. Built for rollout.

1. Campaign Audit & Direction

We assess what is working, where inconsistencies exist, and how your campaign aligns with current goals and audience.

2. Creative Strategic Alignment

We clarify positioning, messaging priorities, and visual hierarchy so the campaign has a clear direction forward.

3. Campaign System Design

We build a cohesive visual system designed to function across paid ads, landing pages, email, social, and sales materials.

4. Rollout & Enablement

Finalised assets and practical documentation delivered clearly so your team can launch and execute with confidence.

Aimee, RE/MAX Australia — client testimonial for Pronto Studio.

Aimee Doherty | Marketing Manager RE/MAX Australia

Melissa was instrumental in providing the art direction for our corporate rebrand which encompassed reproducing a National Style Guide and corporate website. She brings with her the perfect mix of creative conceptual thinking and considered design. Whether it be brand development, livery or digital design; Melissa delivers highly intelligent and creative solutions from inception to implementation.

Business owner reviewing brand positioning with creative director

Not Sure If Your Campaign Is Working?

Sometimes the strategy is sound.
The creative just needs stronger alignment.

Let’s review what feels cohesive, what feels fragmented, and where sharper design can support your next rollout.

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Frequently asked questions

  • Campaign design is the creative execution layer of your campaign. It includes visual direction, asset systems, and rollout materials that ensure your message feels consistent across paid ads, landing pages, email, social, print, and sales assets.

    It is not marketing strategy or media buying. It is the design system that supports them.

  • I support positioning clarity and messaging alignment, but I do not replace your marketing team or media agency.

    If you already have a strategy, I ensure the creative execution aligns with it. If you need strategic direction refined, I can help clarify visual and messaging priorities before design begins.

  • Yes. Most projects involve close collaboration with marketing managers, growth teams, or external agencies.

    My role is to bring cohesion and senior-level design thinking so execution feels aligned and commercially credible.

  • Typical campaign assets include:

    • Key campaign visuals

    • Paid ad creative

    • Landing page design

    • Email marketing design

    • Social campaign systems

    • Sales enablement decks

    • Event and activation collateral

    • Internal launch materials

    All built within a cohesive visual framework.

  • Campaign work is typically delivered through Pronto’s Design Subscription or hourly support.

    This allows campaigns to evolve and scale without constant re-scoping.

  • Timelines depend on scope and rollout complexity.

    Smaller refreshes can move quickly. Larger launches with multiple asset streams require structured planning. We define timelines clearly before work begins.

  • You get senior-level design thinking without layers, overhead, or junior teams.

    Work is direct, efficient, and commercially focused. No production line. No unnecessary process.

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