Cannon Hill Dental

Coffee Cart Activation

Coffee cart activation — local, warm, and perfectly branded.

As part of the Maven Dental network, Cannon Hill Dental is what we call "unbranded" — an independently named practice that runs its own identity while leveraging national campaigns under the hood. The goal? Make it feel personal, local, and community-led — while benefiting from the marketing engine of a larger group.

This activation was the perfect example of how to do that well.

Industry: Healthcare Marketing
Client: Cannon Hill Dental
(Abano Healthcare)
Role: In-house Brand & Creative Lead

Community-first marketing

We launched a local coffee cart activation designed to build awareness, connect with the neighbourhood, and drive appointment bookings — all without the cold, corporate feel.

The experience included:

  • Free coffee for passersby

  • Smile-branded coffee cups and napkins

  • Gift vouchers for dental check-ups

  • In-practice flyers and tear-drop banners

  • Social media posts and stories

  • Promotional signage and A-frames

Everything was custom-branded for Cannon Hill Dental — using the same base campaign concept from Maven, but tailored with new colours, logos, and messaging that felt hyper-local.

A promotional display featuring a yellow freestanding banner with blue and black text advertising free coffee today, and a mobile vending cart with a yellow and white umbrella, a blue container with a yellow smiley face, and the slogan 'Get the smile
A promotional advertisement for Maven Dental TUGUN. The left side shows a hand holding a coupon offering $50 off an appointment. The right side displays a signboard with a cup of coffee and the text 'FREE COFFEE TODAY' from Maven Dental TUGUN.
Two hands holding teal coffee cups with black lids against a split teal and yellow background. One cup features a yellow smiley face, and the larger cup has a label showing a price, a QR code, and text about check-up and cleaning services.
Colorful promotional image for Maven Dental, offering free coffee today. Features a coffee cup, a hand holding a voucher, a small table with an umbrella, and a signboard with promotional text.

Corporate without the "corporate"

One of the biggest challenges in dental marketing is overcoming the perception that corporate = clinical. Practices often want the backing and support of a larger network (for marketing, systems, admin), without losing their independent spirit.

This activation showed that balance in action. The local team stayed focused on care and connection, while the marketing engine behind-the-scenes kept the visuals tight, on-brand, and strategic.

No paperwork, no stress. Just new patients and good coffee.

The results? A warm welcome

The campaign created genuine community buzz, with new patients walking in, sharing the activation online, and re-engaging with the brand. The team loved it. The neighbourhood noticed. And the coffee cups did their job — warming people up to Cannon Hill Dental before they even stepped inside.