Gurru
From a single presentation to a recognisable brand, Gurru now has the visual foundation to scale with confidence.
Industry: Waste Management
Client: Julia Jackson
Role: Design Direction, Investor Reports
Year: 2025
In 2024, Pronto Studio partnered with Gurru, a start-up redefining waste management across commercial property. What began as a request for a simple pitch deck quickly uncovered a bigger opportunity. Without a clear brand identity, Gurru risked blending into a crowded market. We were tasked with creating more than just slides. We built the foundation of their brand.
The Opportunity
Gurru initially engaged consultant Julia Jackson to deliver a presentation deck that would clearly explain their service model. The brief was small in scope: build a clean, professional deck to support conversations with potential stakeholders.
But the challenge went deeper. Gurru had no established brand presence. No distinctive look or feel. And no clear way to stand out in an industry dominated by traditional providers.
Our Approach
Pronto Studio transformed what started as “just a deck” into the foundation of Gurru’s brand. We designed a presentation system that not only communicated their services clearly but also established a bold, consistent identity that could flex across marketing channels.
Key elements included:
A fresh, modern colour palette designed to feel sustainable without relying on clichés.
A typography and layout system built for clarity and scalability across LinkedIn, social, and print.
A visual language designed to stand out in a conservative, often overlooked industry.
The Result
The pitch deck became more than a sales tool. It became the blueprint for Gurru’s brand. The visual identity we created is now used across their social media, LinkedIn presence, and broader marketing, giving the business instant credibility with stakeholders and property groups.
From a single presentation to a recognisable brand, Gurru now has the visual foundation to grow with confidence.