Jess Lafrankie
From behind the camera to front-of-brand.
Industry: Photography / Fashion / Lifestyle
Client: Jess Hollingsworth
Role: Brand Strategy, Visual Identity, Design Direction
Year: 2023
A fashion-forward rebrand for a globally published photographer.
Jess Lafrankie needed a brand identity that felt as elevated, editorial and in-motion as her work behind the lens. She’s not just a photographer, she’s an internationally published creative who moves between fashion, lifestyle, and documentary with ease. Her brand needed to reflect that same range - with edge, elegance and clarity.
Pronto Studio was brought on to lead a strategic brand refresh that would align Jess’s visuals with the caliber of her portfolio. The result? A fashion-leaning identity that felt human, confident and built for longevity.
Design Direction
We wanted the brand to feel like it belonged in the masthead of a fashion magazine. Effortlessly modern. Clean, but with texture. Timeless, but not safe.
From logo to typography, the direction leaned into elevated editorial cues - paired with a grounded tone of voice and a muted, high-contrast palette.
We weren’t just designing a logo. We were creating a first impression that aligned with the industry Jess works in.
Brand Touchpoints
We rolled the new brand out across:
Primary logo and mark
Alternate brand stamps and logotypes
Colour palette and typography suite
Portfolio and image treatments
Social media look and feel
Every element was designed to feel cohesive, refined and uniquely Jess.
The Result
With this rebrand, Jess Lafrankie’s visuals now match her creative presence. The brand feels directional and distinct, but still adaptable enough to evolve as her career does.
She’s booked and published, and now her brand looks the part.
Want to launch a brand that feels like you - but elevated?
Jess LaFrankie
Mel at Pronto Studio is absolutely fantastic! She did the branding refresh for my business and it's never looked so good She's incredibly professional and is so easy to communicate with when talking about our ideas. She delivered beyond my expectations and I can't recommend her enough. She's taken my branding to a whole new level!