Maven Dental

Coffee Cart Activation

(trading as Melissa Jaye Designs at the time of campaign creation)

Brewing brand awareness through experience

Maven Dental wanted to move beyond the usual dental promotions and create something memorable. Instead of another discount-led campaign, we helped them design an activation that was simple, warm, and impossible to ignore. The branded coffee cart was a community-first touchpoint - positioning Maven as approachable, modern, and connected.

A promotional display featuring a yellow freestanding banner with blue and black text advertising free coffee today, and a mobile vending cart with a yellow and white umbrella, a blue container with a yellow smiley face, and the slogan 'Get the smile
A promotional advertisement for Maven Dental TUGUN. The left side shows a hand holding a coupon offering $50 off an appointment. The right side displays a signboard with a cup of coffee and the text 'FREE COFFEE TODAY' from Maven Dental TUGUN.
Two hands holding teal coffee cups with black lids against a split teal and yellow background. One cup features a yellow smiley face, and the larger cup has a label showing a price, a QR code, and text about check-up and cleaning services.
Colorful promotional image for Maven Dental, offering free coffee today. Features a coffee cup, a hand holding a voucher, a small table with an umbrella, and a signboard with promotional text.

The Opportunity

The dental industry is crowded, with many practices relying on functional messaging or transactional offers. Maven needed a way to build brand preference and leave a lasting impression with potential patients in a highly competitive market.

The goal: turn a routine coffee moment into a chance for authentic engagement - and a way to spark positive associations with Maven Dental.

The Approach

We designed and delivered a branded coffee cart activation that brought Maven into the heart of the community:

  • Branded cart & signage - instantly recognisable and aligned with Maven’s visual identity.

  • Community-first engagement - free coffee as an easy, low-barrier entry point to start conversations.

  • Integrated campaign assets - photography and digital content extended the reach well beyond the event itself.

This wasn’t just coffee. It was a brand experience.

Results & Impact

The activation worked as a cost-effective way to drive awareness and trust at scale:

  • Hundreds of community interactions created a lasting and positive impression.

  • Content captured at the event extended brand visibility across digital and social.

  • The activation positioned Maven as more than a dental provider - but a brand invested in people and community.

For CMOs and Marketing Managers, the ROI was clear: a low-cost, high-impact activation that boosted brand recall and preference in a category where differentiation is notoriously hard to achieve.

Before the Activation

Without this activation, Maven risked blending into a sea of competitors relying on transactional offers. The coffee cart gave the brand a human-first presence, creating positive associations that no discount code could match.