Maven Dental

Coffee Cart Activation

(trading as Melissa Jaye Designs at the time of campaign creation)

Bringing smiles to the streets through a bold, on-brand activation.

This campaign turned everyday foot traffic into an opportunity for conversation, community, and conversion. As the lead designer on this project, I was brought in to develop an activation that felt as warm and friendly as Maven Dental’s brand — but still had stopping power in busy retail centres and high-footfall environments.

Through strategic use of bold colour, approachable typography, and clear, call-to-action messaging, we created a coffee cart experience that not only gave away free coffee — but positioned Maven as a feel-good, customer-first brand with confidence.

A promotional display featuring a yellow freestanding banner with blue and black text advertising free coffee today, and a mobile vending cart with a yellow and white umbrella, a blue container with a yellow smiley face, and the slogan 'Get the smile
A promotional advertisement for Maven Dental TUGUN. The left side shows a hand holding a coupon offering $50 off an appointment. The right side displays a signboard with a cup of coffee and the text 'FREE COFFEE TODAY' from Maven Dental TUGUN.
Two hands holding teal coffee cups with black lids against a split teal and yellow background. One cup features a yellow smiley face, and the larger cup has a label showing a price, a QR code, and text about check-up and cleaning services.
Colorful promotional image for Maven Dental, offering free coffee today. Features a coffee cup, a hand holding a voucher, a small table with an umbrella, and a signboard with promotional text.

Designing an experience — not just a giveaway

Rather than simply slapping logos on collateral, this activation was built around intentional brand storytelling. We designed:

  • Large-format tear-drop banners and A-frames for visibility

  • Smiling coffee cups as tactile, shareable moments

  • Printed gift vouchers to drive appointment bookings

  • Clean signage and messaging for fast, high-impact recall

Each touchpoint was crafted to be bright, ownable, and distinctly Maven — from the cheerful colour blocking to the physical layouts that made pop-up booths look polished, not temporary.

The result? A vibrant street-level campaign that boosted awareness, booked appointments, and helped shift Maven’s image into a more contemporary, community-driven brand.